International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 12

International Marketing - Essay Example omotion of goods and services and exchange of such goods and services among two or more international entities in order to satisfy organizational objectives (Arnold, 2003). In this paper, the international marketing strategies and practices of the leading US multinational carbonated beverage company PepsiCo Inc. will be analysed. The company is one of the largest producers of soft drinks in the whole world. Apart from carbonated soft drinks, the product basket of PepsiCo Inc. is diversified with various foods and snacks, packaged drinking water and fruit juices. The products of the company have reached more than 200 countries in the world. Such widespread business has enabled PepsiCo Inc. to capture the second largest position in the world in terms of revenue and in North America, it is the largest. The paper will explore the international marketing and operational strategies of this world-famous beverage company, PepsiCo Inc. In the next segment, the motivation of PepsiCo Inc for expanding their business internationally and accordingly differentiated marketing, sales and distribution strategies adapted by the company will be examined in details. As mentioned earlier, due to the liberalization of economies, many companies are showing their interest in expanding their business internationally and maximizing their profitability through serving a large number of customers beyond the home country. In fact, observations of the big multinational companies have indicated that immense business opportunities are lying in the emerging nations in terms of potential customer base and availability of cheap resources, utilizing which, the companies can be benefitted to a great extent (Johnson, Whittington and Scholes, 2011). The reasons behind PepsiCo Inc to participate in internationalization process are as follows. PepsiCo Inc has been operating in the beverage industry in its home market, United States since 1965 and has evolved as one of the leading companies in the