Knowledge management and intellectual capital Essay

Knowledge is something that comes from information processed by using data. It includes experience, values, insights, and contextual information and helps in evaluation and incorporation of new experiences and creation of new knowledge. People use their knowledge in making decisions as well as many other actions. In the last few years, many organizations realize they own a vast amount of knowledge and that this knowledge needs to be managed in order to be useful. â€Å"Knowledge management (KM) system† is a phrase that is used to describe the creation of knowledge repositories, improvement of knowledge access and sharing as well as communication through collaboration, enhancing the knowledge environment and managing knowledge as an asset for an organization. Intellectual capital is considered as a key influencer of innovation and competitive advantage in today’s knowledge based economy. Knowledge management helps in obtaining, growing and sustaining intellectual capital in organisations. This paper focuses on how knowledge management and intellectual capital helps the organization to achieve their goals and as well as the relation between these two concepts. Key words: knowledge management, intellectual capital, organizational goals, benefits Introduction: Knowledge is something that comes from information processed by using data. It includes experience, values, insights, and contextual information and helps in evaluation and incorporation of new experiences and creation of new knowledge. Knowledge originates from, and is applied by knowledge workers who are involved in a particular job or task. People use their knowledge in making decisions as well as many other actions. In the last few years, many organizations realize they own a vast amount of knowledge and that this knowledge needs to be managed in order to be useful. Knowledge management is not one single discipline. Rather, it an integration of numerous endeavours and fields of study. Knowledge management is a discipline that seeks to improve the performance of individuals and organizations by maintaining and leveraging the present and future value of knowledge assets. Knowledge management systems encompass both human and automated activities and their associated artifacts. So, what is Knowledge? Knowledge is a fluid mix of framed experience, values, contextual information, expert insight and institution that provides an environment and framework for evaluating and incorporating new experiences and information. From this perspective, knowledge management is not so much a new practice as it is an integrating practice. It offers a framework for balancing the numerous of technologies and approaches that provide value, tying them together into a seamless whole. It helps analysts and designers better address the interests of stakeholders across interrelated knowledge flows and, by doing so, better enables individuals, systems and organizations to exhibit truly intelligent behaviour in multiple contexts. The reasons why companies invest in KM are that it either gives them a temporal effectiveness or efficiency advantage over their competitors, or they do it to try to negate the competitive advantage of others. For the purpose of this research, KM is defined to include the five fundamental processes of: (1) Knowledge acquisition (KA) (2) Knowledge creation (KC) (3) Knowledge documentation (KD) (4) Knowledge transfer (KT) and (5) Knowledge application (KAP) These five KM processes are not necessarily sequential but rather iterative and overlap. The effective management of knowledge necessitates a thorough understanding of the relationships not only among the KM processes themselves but also between the KM processes and the intellectual assets of an organization. Intellectual capital (IC): Intellectual capital can include the skills and knowledge that a company has developed about how to make its goods and services. It also includes insight about information pertaining to the company’s history; customers; vendors; processes; stakeholders; and all other information that might have value for a competitor that, perhaps, is not common knowledge. Intellectual capital is therefore, not only organizational knowledge, it is also industry knowledge. It is the combination of both cognitive knowledge and intuitive/experience-related knowledge. Intellectual capital is known for creating innovation and competitive advantage in this knowledge based era. But knowledge management plays a dominant role in obtaining, growing and sustaining intellectual capital in organizations which implies that the successful implementation and usage of KM ensures the acquisition and growth of Intellectual capital. Organizations should deploy and manage their IC resources in order to maximize value creation. The IC term was first introduced by Galbraith (1969) as a form of Knowledge, intellect, and brainpower activity that uses knowledge to create value. Since then, different views of IC have been emerged. For instance, view IC as a knowledge that can be converted into value. IC as the aggregation of all knowledge and competencies of employees that enable an organization to achieve competitive advantages. In addition, IC is defined to include all non-tangible assets and resources in an organization, including its processes, innovation capacity, and patents as well as the tacit knowledge of its members and their network of collaborators and contact. In spite of its multidimensionality, this research conceptualizes IC as consisting of three basic interrelated dimensions: Human capital (HC) Organizational (or structural) capital (OC), Relational (or customer) capital (OR) Human Capital encompasses attitudes, skills, and competences of the members of an organization. Organizational Capital includes elements such as organizational culture, routines and practices, and intellectual property. Relational Capital, however, includes relationships with customers, partners, and other stakeholders. The investments in Human Capital, Organizational Capital, and Relational Capital are expected to increase the value of an organization. The management of intellectual capital involves: Identifying key IC which drive the strategic performance of an organisation. Visualizing the value creation pathways and transformations of key IC Measuring performance and in particular the dynamic transformations. Cultivating the key IC using KM processes The internal and external reporting of performance Knowledge management and Intellectual capital: IC and KM serve different purposes and include the whole range of intellectual activities from knowledge creation to knowledge leverage. IC and KM as a set of managerial activities aiming at identifying and valuing the knowledge assets of an organization as well as leveraging these assets through the creation and sharing of new knowledge. KM and IC are believed to be closely coupled. When KM activities are used to develop and maintain IC, it becomes a resource of sustainable competitive advantage. On the other hand, when IC is properly utilized and exploited, it increases the absorptive capacity of the organization, which, in turn, facilitates its KM processes. Knowledge can add value to organizations through intangible assets such as Intellectual capital. Conceivably, the socialization, externalization, combination, and internalization (SECI) model is a more fitting theoretical foundation for understanding the KM-IC relationship. The SECI model outlines different interactive spaces (Ba), in which tacit knowledge can be made Explicit. The IC components (e.g. HC, OC and RC) represent the input for the knowledge creation process in the SECI model, and its main output takes the form of commercially exploitable intangibles. The four processes of the SECI model involve not only knowledge creation and utilization but also the other KM components including knowledge transfer, knowledge documentation, and knowledge acquisition. Knowledge transfer (sharing) is the common factor of the four processes of the SECI model. Socialization facilitates the conversion of new tacit knowledge through shared experience, which allows the less communicated knowledge to be communicated. Therefore, the socialization processes involve knowledge transfer. In addition, externalization is the process of articulating tacit knowledge into explicit knowledge, which can be shared by others. In the combination and internalization processes, knowledge is exchanged and reconfigured through documents, meetings, or communication networks. Effective execution of the SECI processes can generate different types of IC. Socialization involves the accumulation of HC, OC, and RC by sharing and transferring experiences through joint activities. Also, the conversion of tacit knowledge into explicit knowledge through externalization creates and accumulates OC. Combination creates knowledge structures in the form of systemic, institutionalized knowledge (i.e. OC) that can be directly disseminated and distributed. Internalization, on the other hand, accumulates HC and RC through learning by doing. Review of Literature: Francis Bacon has emphasized on importance of knowledge management in organizations with his famous phrase â€Å"knowledge is power† (Muller-Merbach, H. 2005). The strategy that considers knowledge along with other resources such as land, work and capital as an asset is knowledge management (Nonaka and Takouchi, 1995). Dell (1996) believes that knowledge management is a systematic approach for finding, understanding and applying of knowledge in order to create knowledge. According to Simon (1999) knowledge management is intelligent planning of processes, tools, structures and etc with the purpose of increasing, restructuring, sharing or improving of knowledge application that is apparent in each of three elements of mental capital, i.e. structural, human and social. Some of the clear-sighted believe that knowledge management is not a technology (Clair Guy, 2002; Lang, 2001; DiMatta, 1997; Koenig,2002; McInerey, 2002). This process helps organizations to be able to use their assets, work faster and more wisely and obtain more capital (Shawarswalder, 1999). An increased attention is focused on KM and IC management in the organisation. In the last decade there has been a shift in management focus from traditional accountancy practices where financial capital is paramount, to growing realisation that intangible assets are of greater significance in our knowledge-based economy (Egbu et al 2000, 2001). Knowledge can be a valuable resource for competitive advantage and harnessing its value is one of the pre-eminent challenges of management. Identifying and exploiting knowledge assets, or intellectual capital (IC), has been vastly documented. There are different types of knowledge in an organisation from the tacit knowledge of individuals, which is unarticulated and intuitive, to explicit knowledge that is codified and easily transmitted (Nonaka and Takeuchi, 1995). Further distinctions have been made by academics and practitioners involved in the IC debate. Three components of IC have been identified comprising human, structural and customer capital (Edvinsson, 2000; Bontis, 1998; Bontis et al., 2000). However, it is asserted that the human capital in an organisation is the most important intangible asset, especially in terms of innovation (Edvinsson, 2000; Stewart, 1997; Brooking, 1996). Marr et al. (2003) argue that KM is a fundamental activity for growing and sustaining IC in organizations. Bontis (1999) posits that managing organizational knowledge encompasses two related issues: organizational learning flows and intellectual capital stocks. Organizational learning, as a part of KM (Rastogi, 2000), reflects the management’s effort to managing knowledge and ensures that IC is continually developed, accumulated, and exploited. A thorough review of the relevant literature and discussions with targeted researchers in the field would suggest that the development of successful knowledge management programmes involve due cognisance of many factors. Compilation of data: Knowledge Management consists of managerial activities that focus on the development and control of knowledge in an organization to fulfil organizational objectives. The knowledge sharing takes place in the organizations in two ways, explicit and tacit. The knowledge management seem to in two tracks as dynamic process or static object. Depends on how individuals understand what knowledge is and their aims both intellectual capital and knowledge management actors thus emphasize either the static or the dynamic properties of knowledge. Measuring the knowledge management is growing area of interest in the knowledge management field. The metrics are being developed and applied by the some organizations, but limitation of current measures is that they do not necessarily address the knowledge level and the types of value added knowledge that individuals obtain. The intellectual capital is most valuable asset it brings intellectual capital firmly on to the management agenda. The sum of everything everybody in organization knows that gives a competitive edge in the market place. The individual intellect effect more attribute of an organization. The intellectual capital characterizing as Intellectual material that has been formalized, captured and leveraged to produce the static properties of knowledge are inventions, ideas, computer programs, patents, etc., as Intellectual Capital also include human resources, Human Capital, but emphasize that it is clearly to the advantage of the knowledge firm to transform the innovations produced by its human resource into intellectual assets, to which the firm can assert rights of ownership. The measures for intellectual capital in use: 1. Value extraction 2. Customer capital 3. Structural capital 4. Value creation 5. Human capital Components of intellectual capital: Human capital indicators Structural capital indicators The knowledge management community needs to be responsive to the needs management in the organization by trying to adequately measure the intellectual capital and assess the worthiness of the knowledge management initiatives. Developing metrics and studies for measuring intellectual capital will help to consolidate the knowledge management field and give the discipline further credibility. Applying of knowledge is very important to the supply chain design and operation. Intellectual capital and knowledge management principle helps to enterprise supply chains. Knowledge management is formalizes approaches to understanding and benefiting knowledge assets at the firm level. The drivers which maximizes the enterprise supply chains Operational efficiency Opportunities to better service customer and stakeholders need A spring board for innovation A foundation concept in the field of intangible assets that is important for practice in that there are two dimension of knowledge, explicit and tacit. Next we develop these ideas further by interleaving intangible and traditional firm assets. Later we indentify the special characteristics priorities for the four generic supply chain models The intellectual capital approach: Intellectual capital comprises all the nonmonetary and nonphysical resources that are fully or partially controlled by the organization and contribute to the value creation. Three categories of intellectual assets are organizational, relationship and human. Strategies to manage knowledge: 1. Operational excellence 2. Design excellence Conclusion: Hence we would like to conclude that this paper has considered the importance of knowledge management and intellectual capital to organisations. Knowledge management practices differ from organisation to organisation. Organisations are at different stages in the knowledge management trajectory. Organisations ‘learn’ at different rates and apply different techniques (formal and informal) in managing knowledge. In the study on which this paper is based, there is a general consensus that the management of knowledge assets is vital for business. Knowledge Management and Intellectual Capital should be integrated to maximize organizational effectiveness. However, the relationship between KM and IC is complex and so is its management. In order to effectively manage such a relationship, it is imperative to understand where and how the accumulated IC is reflected in managing KM activities in organizations. The management of knowledge and intellectual capital provides opportunities for project creativity and innovation. However, the effective implementation of knowledge management in organisations depends on many factors, which includes people, culture, structure, leadership, people and the environment. In most organisations, there is a lack of appropriate formal measuring constructs for the measurement of the benefits of knowledge assets to organisational performance. Managers operating in the knowledge economy are required to be â€Å"knowledge leaders,† who must be aware of the relationship between knowledge and those who possess it in order to successfully fulfil their leadership responsibilities. Based on the findings of this research, managers in the organizations are expected to develop strategies, adopt structures, and construct systems that effectively coordinate and integrate the efforts aiming at managing knowledge, human resource, and customer relationship in order to enhance knowledge flows, accumulate IC, and create and sustain business values. References: Intellectual capital and knowledge management: A new era of management thinking?- Jodee Allanson Reconfiguring knowledge management – combining intellectual capital, intangible assets and knowledge creation – Tomi Hussi Intellectual capital and Knowledge management effectiveness Bernard Marr, Oliver Gupta, Stephen Pike, Goran Roos. Developing knowledge management metrics for measuring intellectual capital – Jay Liebowitz Influence of KM and Intellectual capital on organisational innovations – Charles Egbu, Katherine Botte rill and Mike Bates

Adam Smith: Questions

Which of he following does Adam Smith advocate? †¢The pursuit of self-interest ? According to Adam Smith in a ‘laissez faire’ economy each member will try to pursue and maximize his own self-interest †¢Import of restrictions to protect the domestic market ? Adam Smith believes in a free market economy and would disapprove of restrictions, even in the name of protection. †¢Private armies to protect the domestic market ? /? Adam Smith advocates the protection of the domestic market through an army, though I doubt he mean’s a private army.I believe he only supports an army that is owned and controlled by the public/the citizens. †¢A legal system to safeguard internal peace and justice ? Adam Smith supports the ‘laissez faire’ system which states that the government or state should interfere as little as possible in the trading activities between people, as that would only harm trade. †¢Government subsidies for the transport of in frastructure ? Adam Smith see’s this as another duty of the government to grant subsidies for the sake of transport and infrastructure. 2. What, according to Adam Smith, is the driving force of the economy?Adam Smith defined the factors of production as land, labor and capital. He also said that the economy was made up of individual transactions, and that buyers and sellers were looking out for their own self-interest, which was the driving force of every economy. Smith posed the idea of competition as well, and the â€Å"Invisible Hand† theory which dealt with competition, self-interest and protecting the consumer from government intervention. 3. Show how individuals who pursue self-interest may†¦ a)contribute to general economic prosperity(success);

Business Communication Essay Example | Topics and Well Written Essays - 750 words - 1

Business Communication - Essay Example lobal character, and therefore one of the main tendencies since the end of the 20th century is the integration of all companies connected with production and use of chemicals all over the world into a common and unified system of environment care. The concept of chemical safety for the 21st century was created in 1992 during the International UNO Conference in Rio de Janeiro. The issue of the impact that chemicals produce upon the humans and the nature has been researched by the scientists, and the results of their findings are astonishing. Here are just some very basic facts: Among the multiple factors harbouring the health of our people an important place is taken by chemical pollution of some areas of the country. That is why toxicology emerged as the science studying different aspects of the impact of chemicals upon people and nature. Some chemicals, including industrial waste that have been emitted into the environment can generate mutations, and it is sometimes extremely hard to forecast what kind of mutation will the toxication with the chemical evoke; Among the most widespread effects of chemicals upon the organism of people and animals are the damage of immune and nervous systems which can lead to serious problems with health and can even produce effect upon further generations; Ecological problems are inseparably connected not only with the health issues but also with the economy. As Brown has it: â€Å"Living standards are falling in many countries due to environmental degradation†¦. Many people have long understood, at least intuitively, that continuing environmental degradation would eventually exact a heavy economic toll†. (Brown 1993, pg 16) Ecological control of chemicals in the objects of the environment is therefore extremely important. There are certain approaches that allow to dispose industrial waste without harming the nature, and these should be introduced into the everyday practice all over the globe. The prospects of developing this

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Connection journal about food webs - Essay Example At the bottom of any food chain are producers. These are the food makers, that is, they have food production ability. These are primarily plants, which convert light energy into food through photosynthesis (Basic ecological concepts, 1). Next after producers are the primary consumers. These are the organism, low on the food chain, which depends on the producers for survival. These organisms include grazers, and herbivores. After primary consumers follow the secondary consumers. These organisms feed on the primary consumers. At the top of the food chain are the tertiary consumers that feed on the primary consumers in the food chain. They include carnivorous animals. In a food web, a delicate balance exists between organisms at the different levels (Basic ecological concepts, 1). The tertiary consumers at the top of the food chain cannot survive without the producers at the bottom. Likewise, the absence of secondary consumers would result in an imbalance of the food chain, with the death of tertiary consumers. The primary consumers would also increase at a high rate, which would put pressure on the producers, depleting them. Therefore, a balance of organisms at every level of the feeding chain is important and must be maintained. Just like the removal of a level, the increase or decrease of organisms in a level offsets the balance of the whole ecosystem. Removal of the producers kills the whole ecosystem. Increase in any other level of the food chain results in a decrease in the level below it, and a corresponding increase in the level above it due to increased consumers and food respectively. The highest level must be at minimum to have adequate food supply (Basic ecological concepts, 1). Further, the lowest level must be at all high to ensure adequate food supply to the system, forming an energy pyramid (Basic ecological concepts,

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The Greek Dark Ages Essay Example | Topics and Well Written Essays - 750 words

The Greek Dark Ages - Essay Example Society included groups of small settlements who survived on farming, which was seen as a vital economic resource. This essay will discuss the works of three writers who analyze the culture and societies of the Greek Dark Ages. Hooper said that the invaders that came into Greece entered the state in phenomenal numbers. These people had some sort of Greek descent because they could speak similar dialects. However, these invaders were far less superior to their Greek counterparts. Also, these invaders used iron weapons instead of the bronze ones used by the Greek settlers: only because iron was more plentiful in their regions (Desborough 1972). The Greek areas which had the most development began to show a change in the quality of their work. Archeologists discovering pottery and other items from this age find a huge decline in the production of these goods. Earlier society seemed to be forced to move backwards as any progress made in those eras was removed. This was replaced by an uneducated and disorganized group of people whose qualities would continue to exist for centuries. This continued to get worse as society was no longer divided into specific groups. It became a great mess of distorted groups. Greeks before the Dark Ages were divided into specific classes: the rich lived in the palaces leading comfortable lives, they could go to war and would return back to their luxurious lives and the poor would make goods and crafts that would serve and assist in the lives of the extravagant few. The palaces, jewelry, pottery and tombs were all removed and most were no longer created. All forms of art and pottery were broken down and their creation became non-existent in this New Greek era. When the invasions began, every member of Greek society suffered. Writing had disappeared during the Greek Dark Ages (Andrews 1967). Archeologists feel that the best proof of this broken society was the lack of any kind of writing during this period. It was only after the society moved to the ninth century that some sort of alphabet began to appear. This too had very limited use. However, the new material that was now used in preserving the forms of writings could store entire stories and histories. The flaw in this though was that no one was writing anything that would change the lives of the ordinary citizen. There was a lack of work done about everyday lives. Very few people spoke of the manipulative powers of the rich and their attempts to ruin the lives of the poor Greek citizen. Hesoid, a farmer was amongst one of the very few who chose to speak against the cruel regime. He is known to be one of the best witnesses to describe the lifestyles of the latter period of the Greek Dark Ages. The writing is of the ordinary mortal, not heroic warrior s. In his work, Hesoid also spoke of the superstition that had been an essential part of Greek life for centuries. Coins were a vital part of Greek life (Hooper 1978). Members of the community realized the great value of coins: as an easy exchange for goods. Literacy played no role in the use of these coins because it was a language that could be understood by anyone. This use of money was severely abused by landowners and the rich who would give it up as loans and

Criminal Law and Procedure Essay Example | Topics and Well Written Essays - 750 words

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An historical perspective on this surveying process for (levelling Essay

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The War On Drugs Research Paper Example | Topics and Well Written Essays - 1500 words

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United States Economy since November 2004 to November 2007 Essay Example for Free

United States Economy since November 2004 to November 2007 Essay The distinction of the United States as the only remaining super power in the world may not only apply in their military force but in their economic might as well. But historically, according Bernard Baumohl, it was only during the early 1970s that the U. S economy was open to international market following the collapse of the Bretton Woods Agreement, which was intended to establish a stable foreign exchange system. As a result, Baumohl said â€Å"currency values in the world financial market began to float freely, sometimes moving wildly up and down† (p. 240). The immediate impact of this is that the world trade grew faster than ever. Baumohl point out that this development resulted to the influx of cheaper foreign goods which were often of better quality and â€Å"increasingly found their way into the U. S market and started to pose serious competition for US producers† (p. 240). As this was the case, American companies responded by operating more efficiently, and lower their prices while also seeking new market overseas. Baumohl noted that since then, trade has evolved to become one of the most important forces shaping the US economy† (p. 240), the United States economy soared so high that in the short span of time they became one of the most if not the wealthiest economy in the world. Price stability in the United States As the US economy soar high in the international arena and the purchasing power of the US dollar remains strong against the euro, the US has maintained a stable price. The OECD economic outlook noted that inflation in the US has remained with in a desirable range through the help of the long-term household survey measures. Inflation, the OECD noted â€Å"have remained well anchored, even if indexed-bond have drifted somewhat† (p. 24). The article point out that this stability has helped â€Å"limit the second-round effects from the oil price and exchange rate shocks, but it is all the more important that further policy action validate the still serene expectation† (p. 24) In the OECD Economic Surveys United States 2004 article, it noted that in price stability, firmly anchored long term inflation expectations are especially important , not only to maintain public confidence in the durability of low inflation achieved over the past two decades, but also to limit the risk of a potentially self- reinforcing deflationary spiral in the face of hypothetical negative shock (p. 46). Unemployment . Nazimudeen Saleem stated that unemployment in the US soared to a record high in 2004 at 5. 6% reaching over the threshold of 5%. An internet article from entitled Unemployment noted that in April 2007 unemployed adult men stands at 4. 0 percent while adult women, at 3. 8 percent, Caucasians, 3. 9; Hispanic (all races, at 5. 4 percent; African American, 8. 2 percent, and teenagers with the highest number of unemployed at 15. 3 percent. Amadeo noted that the weakest year-by-year employment was 1. 2% in 2004 indicating a trend of decline since 2006. She point out that unemployment is not worsening at all, but it indicate declining trend as unemployment was up at 4. 7% from 4. 4% in October and only slightly up by one percent in May 2007 at 4. 5 percent. Indeed there is a trend of slight decline in the unemployment rate from 2004 to 2007. Healthy Economic Growth In the report to congress on International Economic and Exchange rate policies in December 2006, it cited that the United States has made substantial progress in reducing the federal fiscal deficit from 3. 6 percent of gross Domestic Product in 2004 to 1. 9 percent in fiscal year 2006 Gross Domestic Product, posting an improvement of 1. 7 percent. The report also cited that the United States economy has experienced continuous healthy economic growth in 2005 up to the third quarter of 2006, but during the last quarter economic growth slowed down up to the most recent quarter. From the first quarter of 2004, Gross domestic product or GDP stands at 3. 9% and slightly up by one percent during the second quarter of the same year at four percent. But it slowed down during the third and fourth quarter registering only 3. 1% and 2. 6 percent respectively. However during the first quarter of 2005 GDP was up again jumping to 3. 4% but down by 1% at 3. 3% on the next quarter. The third quarter of 2005 posted a highest growth rate since the first quarter of 2004, at 4. 2 but drastically fell to 1. 8 percent during the last quarter. According to the report of the U. S. Economic Recovery and resurgence as of march 2007, economic analysis of the GDP for the last quarter of 2006 indicates that growth rate has accelerated from 2. 0 percent on an annual basis to 2. 5 percent. The report further cited that although there were difficulties in GDP during the first, second, and third quarter of 2006 but the economy still registered a growth rate of 3. 4 percent, which is still in line with the real growth rates in past few years. According to an article entitled United States Economy 2007, GDP growth rate was under girded by the significant gains in labor productivity that despite of the damage caused by hurricane Katrina it had caused only a minor impact on overall GDP, which stand in 2005. Even the soaring oil price in 2005 to 2006 had only limited impact though it threatened inflation and unemployment. The Purchasing Power Parity GDP in2006 stands at $12. 98 trillion while official exchange rate GDP is $13. 22 trillion, Per Capita GDP $43,500. The graph at the bottom page of this paper shows the economic performance of the United States economy pertaining to the discussion above (see Figure 1). Healthy Balance of Payment (Export/ Import) Francisco Carrada-Bravo pointed out that the best way to learn about the country’s balance of payments statistics is to â€Å"take a careful look at them for a particular period† (p. 110). Bravo noted that the balance of payments of the United States, and other balance of payments from any country in the world, encompasses several main accounts†¦Ã¢â‚¬  (p. 110). Bravo explained that the value of current account is determined, at large extent by the result of trade, service, and transfer of sub accounts. Bravo further explained that â€Å"the United States shows a current account surplus, when the sale of US goods and services to the rest of the world exceeds the US acquisition of these items from other countries. How ever, the United States has a deficit in the capital account when US corporations invest abroad in excess of what foreign multinationals invest in the United States. Translating the above explanation to the US balanced payment, Export promotion, which is managed by the Ministry of Finance, provides subsidies in forms of interest rate support, direct financial support, and export rewards and bonuses. In a report made by OECD staff, the total number of firms of exporting goods was 238,284. Out of the total number of firms, 97% percent of that is SME or small-medium enterprise (p. 365). The success of this export sector is through the assistance of government since it has assistance programs and overseas trade offices to help them their small business with â€Å"market research and local assistance (p. 365). Another factor for steady rising of the economy is a policy issued on November 19, 2004, which â€Å"blocked state and local governments from taxing connections that link consumers to the internet for the next three years (OECD, p. 367). This is because the Federal government believed that e-commerce is â€Å"a growth engine for exports and international expansion. Figure 2 of this paper (see bottom page) explains the balance of payment, which includes details on American economy that includes the year 2004, 2005, and 2006. Main Macro economic Policies by the United States John Atlee in his executive summary of the Macro Economic Agenda Recovery Now and Democratic Comeback 2004 outlined macro economic policies that the US government used during the last three years. First is the Analytical Policy Focus, which features an Adopt a growth trend standard of reference for economic policy and analysis. This policy also denies economic recession instead suggest that the country is just experiencing a mild recession. Significant recovery is yet to begin and maintaining structurally balanced growth with unemployment below 4% should be the aim of this policy with reference fro the Full Employment and Balanced Growth Act of 1978. Another macro economic policy, which the United States government employed during the last three years, is the Budget and Management. John Atlee noted that Bush economic policy is quite weak in its budget, and that this budget vulnerability must be understandable to the voters as well as to the investors who are demanding transparency in government. This policy also instructs that deficit projections and budget should not be based on ever changing and unreliable economic forecast. Furthermore it also to keep deficit close to zero, and eliminate economic forecasts, which is unreliable and ever changing. The government also used Social Security policy making it financially sound to effectively discredit the privatization campaign as this privatization mover promulgates falsehoods perhaps, against the capacity of the government. Taking Social Security (SS) can help finance non-SS deficits. Monetary Policy is one of the key macro economic policies of the government as this is where everything can be fluid. This policy is to recognize the creation of checkable-deposit money by bank, which finances GDP growth through eighteen to one monetary multiplier effect. The policy also aims to eradicate the pretense of interest rate control by increasing reserve requirements and direct control to the Fed. The government also used the Systematic Coordination of Monetary and Fiscal Policy over the last three years. Atlee reports that Fiscal policy is separate from budget management as it is mainly concerned with the over all effect on the economy of the budget. In Atlee’s executive summary of these macro economic policies, he pointed out that the main engine of recovery is the reformed monetary policy, which is facilitated by flexible fiscal policy. Tax Policy is another very important measure that the Bush government had utilized to encourage new businesses in the form of entrepreneurial incentives to new high tech industries and small businesses. This incentive is an exemption from the undistributed profit tax and some measures to avoid unsustainable and excessive stock price increases. These policies aim to sustain the momentum of economic growth experienced by the country since 2004 to 2007. Demand Policy and Supply Side Policy Demand policy is a government policy based on the extremity of the need of a certain sector of the government or society such as the labor sector or the energy sector. Demand policies in the labor sector is increasing the number of quality jobs Mark Rank noted that this policy approach â€Å"has assumed that the labor market by itself will generate enough jobs to meet the needs of those seeking work—that, as the supply of labor increases, the labor market will in turn respond by generating more jobs to meet the demand† (p 204). Thus, Rank suggested various labor demand policies are needed in order to generate a more â€Å"robust rate of job growth† (p. 204) Egbert Tellegen and Maarten Wolsink pointed out that supply-side policy and demand side management â€Å"require widely different abilities from the organization† (p. 184) They contend that the main challenge of supply-side management is â€Å"to develop and manage facilities of the highest technical quality at the lowest possible costs in order to fulfill customers’ needs under all circumstances† (p. 184). Conclusion/Summary American economy since November 2004 to November 2007 despite of ups and downs in the economic performance, yet it remained a steadily growing economy. The 2004 saw its drastic economic decline but it was able to rebound during the first quarter of 2005 to the third quarter of 2006; registering at steady GDP growth rate of three to four percent. Unemployment was also declining as more jobs opportunity is created each year. In general, the United States economy are performing strong up to the recent quarter of 2007 despite of their current internal debt of about 1. 3 trillion and about ten billion dollars in external debt. They remained economically powerful despite the current depreciation of the dollar against Euro and other foreign currencies. Moreover, US economy has purchasing power of about 12. 98 trillion while official exchange rate GDP is $13. 22 trillion, Per Capita GDP $43,500, which continuously grows in the preceding year.

Analyzing The Structure Of Top Gear Media Essay

Analyzing The Structure Of Top Gear Media Essay We have passed a long way and a journey to date, while we are entertaining the luxury of the word Automobile. The History reflects the evolution which has taken place in the Automobile dream to reality. We are capable of pointing the pioneers such as the scientist Sir Isaac Newton and the painter Leonardo da Vinci. Among the many more who first dreamt and created the structure, mechanism and the so called motor vehicle to the world. Their energy, sweat and blood is taken into account with gratitude in this modern world of motor vehicle technology or very simply The Automobile. In 1885 Karl Benz, the German mechanical engineer, designed and built the worlds first practical and usable automobile. Later a car transmission system was invented by Henry Ford after initiating all the strategies in the said particular industry multi-part features, automobiles started to evolve with the first steam, gasoline-engine cars and electrical cars. The path of the communicating the news, features and information came a long way as the automobiles to the new era of Television programming. The important of the motor show or a program evolved over the years in television program production. BBC actually leads this in front in the industry for telecasting the TOP GEAR shows. BBCs motto of this particular program was To inform, educate and entertain, the audience. They are very professionally achieving their target. They do inform, educate and entertain their audience with a firm strategy. We should take the point into the consideration. What was there methodology of such a successful TV program? How did they succeed achieving their goals, such as the secret of being the number one motor show for such a long time? What were the success formula of the production and the creative output of the final product as well? The most powerful part of this product was the planning stage of season 1 in1977 and again the planning of the re-launch in 2002. What is concept development and production planning in the Television Media? We will analyze it briefly. The concept development and the script of a project is a unique practice of well trained professionals. 2.0 Start with an idea An idea to develop a video program doesnt come suddenly from the moon. There should be something which has given that idea. Sometimes it may come across certain incident that reminds us about the video. Sometimes a person in the local store would have asked to prepare a video for him. This is the way to go on with the project: we should be aware of what subject to be covered, what kind of program we should use, who are the viewers of us? Therefore we should know what the clients exact requirements is, whether it is one hour or five minutes video clip. Make sure the way by which our viewers are going to integrate with the program. If we are dealing with a series the make sure we dont repeat it unless otherwise it needs a revision. There is a high probability that the audience will not recognize the availability of the other videos in our series. 3.0 Objectives and Goals What do we think our audience? would need to know after viewing our video production? If we get the answer for this question it would help us to develop a suitable production. The objectives would give a clear picture on what kind of measures to be used in entire process of our production. Basically Goals are considered very wide concept that we want to achieve. However the objectives are calculatable goals that are developed based on SMART characteristics. For example we can use some measures to make sure whether our viewer has understood any main concepts of our program. Therefore start thinking on the point of view of our viewers on what they should know after viewing our production. After our viewers watched the program they should be able to do the following things: Should be able to recognize three kind of sponsorship Should be able to recognize position of four crews Should be able to recognize issues with respect to scheduling All above mentioned are objectives in nature since those can be measured. Basically the number of objectives to be used is decided based on the goals. Therefore at any given time it may require only one objective or many. 4.0 Audience Targeted Then we decide on whom we are targeting whether it is a video of family album or learning methods in physics. we have to make sure whom we are addressing and what is the purpose: The nature of our audience Decide if it is for the local or general publics or the group of specialist. What is the level at which we have to produce like basic or advanced Are there any unique background, qualification or experience required for our audience What are the style in which our audience require our production It is our targeted audience who decide on what type of coverage or style that they need. It is obvious that the kind of program expected by the specialist is not similar to that of younger. Then we have to make sure they have got a suitable condition for the audience to watch our production. The productions are mostly viewed as VCDs, DVDs, or they watch in home, lecture rooms, or offices. They are not produced to broadcast. A talented director would foresee these unique situations and they would influence on making the program more effectively. How are they going to see our program and where? Would they be together to watch the video? In darkened room? Will they be watching a solid video or through the internet? Or would the video be watched on iPod while driving a vehicle? Directors would have to get ride off the dark or low-key scenes if that is to be viewed in direct daylight. People watching from the distant picture monitor would be able to identify the problems in terms of displaying the images in many monitors. Long range shots will have very little impact. Further closer shots are nessacery due to its value addition in terms of drama and emotion. Small letters will have no use in the small distant screen. To improve the visibility of headings, maps, charts etc., only provide limited and necessary information. If the target audience are using the iPods or any other small screen videos equipments directors should consider these aspects in developing more close ups shots than long shots that were used to be developed usually. Following questions can help you in identifying viewers problems in detail: Is our video program relying more on our already developed knowledge and skills? To what extent it knows the real subject? Does that program have any connection with any other programs in the series? Does the program have to remind any already developed programs? Are the viewers going to watch the program grouped? Or individually? Will they be seeing the program continuously or only once? Do they have the feasibility to watch the program again and again? Will it give a beak for the audience for the discussion about already shown program? Will any supporting thing be give for the audience to refer when they require? Will there be any other aspects such as noisy or inter competing? Would developed program be out of date soon? Will it be developed for formal situations or humor? 5.0 Research To establish program content or to ensure that the content is accurate and suitable there will be researches conducted. The programs such as newss, documentaries or interviews require high research before the production. This is one by going through the library books or online browsing or by contacting some specialists in the area. Sometime it may require travelling also. Further the research is very time consuming and have a great impact on overall budget. If the specialist whom we meat for our research purposes would request high fees then it one come really true and problem come more severe. The above chart shows the number of review scoring votes per episode. 6.0 Covering the subject This examines what is the subject matter covered, who includes in the group of viewers, further the ingredients will affect the decision on what kind of camera settings should be used for the program, how long or close the shots should be, what are the variations expected. Directors need to think about the following things very seriously: What are the content of the program? What are the angles to be used in the program developing? Are any additional graphics required to transfer the idea to audience more effectively? What is the best view point of making the cameras? How he is going to transfer the exact requirement to the crews so that the production can be more effective which ensures the achievement of the goals? Will all camera operators need to create a separate shot? A shot list would explain the requirement of each shots, it will be prepared in clear order, therefore the camera operators would only require a minimum level of direction for the director since it already give the clear picture about the shots required. 6.1 The Genre of Top Gear As per the television Industrial genre The Top Gear Show listed under The Magazine/ Documentary genre mix up with the Reality formations. Variety of topics presented in a television program which based on current events contains interviews and commentary with an entertaining  features,  reports, music  spots  etc. linked by a presenter is called a Magazine Program. A film or TV program which presents facts lined up about a person or an event literally called a documentary, docudrama, infotainment movie etc. in the television or movie genre. It is said and understood that this show is a factual example for a combination of both genres as mentioned earlier, The Magazine/ Documentary. The quality of the presentation and narration plays a vital role in developing the TOP GEAR show. Actually changed the original concept of documentary and magazine genres will combine into a reality formation. It is the time to rename such program genres. It is better to understand and analyze these specific words. It is well conversed among the professionals of the television industry. People create creative interpretations of actuality. Yes we do have to agree. This concept is followed by the analytical formations of formats. We could see there are basically ten types of formats and only two sorts of programs available: Panel show: contact the presses Programs to demonstrate Conducting game shows : Thanga vettai, Kodishwaran in India Live coverage : On the day of elections, presidents addressing Sport games : Football, cricket Documentary programs : Reality programs like Derana superstar in Sri Lanka Programs are basically scored or scripted in other major categories, such as follows: News: Hourly news In India, morning and evening coverage of the stations situations. Dramas: This includes the Comedies and tragedy programs in a series. Music Programs: Youngers music competitions in India, Sirasa superstar in Sri Lanka. Performance art Some of these formats are related. They all borrow techniques and skills from one another, so its common to see music video techniques in dramas and documentary techniques in the news Shooting session of Top Gear Show 7.0 Duration of the Show In commercial television, the script must also factor in commercial breaks. These breaks include regular commercials, promos, and other material supplied by the local station affiliate. + A one-hour show actually only broadcasts about 44 to 48 minutes of programming, along with 12 to 16 minutes of breaks. The script is generally about 50 to 55 pages long. + A half-hour show runs 22 to 24 minutes with 6 to 8 minutes of commercial breaks. The traditional guideline is that one page equals one minute of action; this can vary with the genre. Top Gear  was produced under the base of motor car, and broadcast since 1977 to 2001. It was originally created in 30-minute magazine format. The show was re-launched in 2002. The format was revived into a studio based format. The origination of this concept and creation of the program was totally done by BBC. BBC America. BBC Canada, RTE Two and Setanta Ireland has also shown the program in their respective countries. Top Gear was also shown on Setanta Ireland in Ireland too. Then gone on long journey through Netherlands, Belgium, Czech Republic, Sweden, Malaysia, Australia as well as New Zealand etc. along with Latin America, and a number of other television channels around the world produced this format in their versions too. The popularity of this particular program made its path a long way around the world. Three versions have been done internationally adapting the format and the concept. The production locally done in United States. Russia and Australia. In each country they have created it with respective local talents and production teams. History Channel of US has taken the rights to the American version of top gear. On November 21, 2010, they have aired the first episode to the American television industry. Its said and estimated that the worldwide viewership was more than 350 million viewers. The show has received vast appreciation among the audience for its presentation and visual style. The original series reached its peak in the 1990s and according to the critics and enthusiasts program came to an end by the end of the particular decade. But with that producer  Andy Wilman successfully presented a new format for  Top Gear  to the BBC which has changed their intention of freezing the program in 2001. The new series began its journey in 2002.  Its on the move since then, up-to-date. Dunsfolds runways and taxiways are the place where top gear people using as their temporary racing circuit designed and maintained for the show. They use standing audience to create the production. The new series which has formatted in 2002 had some new changes to the product. Those changes were much appreciated by the audience other than the old show. The length of the program has been changed to one hour. Two new presenters were introduced to the product. A helmeted racing driver introduced as the test drive. The Stigà ¢Ã¢â€š ¬Ã‚ ¦ made the change worthy watching. There were new segments also, including Stars in a reasonably priced car, The Cool Wall, The News, Power laps, and off features such as races, competitions and the regular destruction of caravans  etc. 8.0 Segments The show is all about having long distanced races. Here the presenter would drive a car against the different types of vehicles. Although it is very easy to mention like that, it is great to see a person going unorthodox using other mode of transports. The main challenge here is to use different combination of vehicles such as plan, ferry or train. This part is edited in exciting way that will attract and keep the audience to the maximum gear. They make sure this remains till the program ends. It is the viewer who sees who is the winner. This kind of qualities is required in presenting the program to keep the viewers motivated till the end of the show. Then as a secondary activity they should remember to emphasis on rating to face the television industry. The variety of the program is very important on the other hand. Many small races will be held to ensure the variety. Then they would be able to know the strength and weaknesses of a specific vehicle. 9.0 Challenges In early few series they included some unique challenges and very short stunt films generally based on the broken premises like buses jumping over the motorcycle as opposed to the usual style of motorbikes jumping over the busses. This show had a great impact on viewers they really loved the series very much. These cars are still available at a museum. [Refer: http://www.youtube.com/watch?v=DtTnfFH2Hjc ] 10. Celebrity in a Reasonably Priced Car In celebrities will appear in each episode this would attract the viewers by giving a opportunity for them to see the fast track of the popular person. 11.0 Power Laps The celebrity Stig completed a fast round in the high top gear in order to evaluate the performance level of the numerous cars in the Power lap segments. If the car can meet the criterias such as road worthy, able to negotiate a bumper and commercially available then it can be considered to be qualified for the Power lap Board. 12.0 Christmas specials There were special segments created according to the time of year to give the seasons impact to the audience. 13.0 Car of the Year This was another special segment introduced at the end of each autumn series. The segment contains the favor and the choice of the hosts. They present an award. The award is given as the favorite car of the year. The criteria of the award are so simple, yet powerful. It is all three presenters choice. They have to agree unanimously to take the decision. 14.0 Presentation History BBC started this program called Top gear in 1977. The presenters were William Woollard and Noel Edmonds along with Tony Mason, Chriss Goffey and Frank Page. It said that the name actually arrived form a radio series called Top Gear. It was a magazine show that spoke about the new car models to the market and various car related problems. Further it included some special events like motor spots and classic car events. Jon Bentley appeared as one of the show maker in 1987. Other new makers were using new previous Formula one driver Tiff Needl and Jeremy Clarkson and that got a great respond from the audience. Further it became very controversial and humorous becoming more critical. According to the necessity and segments the presenters have changed over the history. Total Top Gear is based on three main Presenters. They are James May and Jeremy Clarkson Richard Hammond. Stig test has driven many of the cars who was considered to be a Non speaking presenter. Each presenter actually targeted wide variety of people based on the age of the people. For example James May targeted older demography where as Richard Hammond targeted the young female audience. Therefore Top Gear presenters are very special and unique to each other in terms of performing in the show. there are four main presenters involved in the Gadget show such as John Bentley, Jason Bradbury, Ortis Deley and Suzi Perry. The use of female presenters really surprised the entire audience since it was traditionally dominated by only male. 15.0 Worldwide Telecast Its a known factor there are magazine, documentary and other genres such as talk shows, reality shows etc are created and done allover the world to enhance the motor vehicle lovers. But first of all we can enlist the countries which broadcast the Top Gear Show and few of its own versions. Australia Australia managed to retain the rights to telecast the TOP GEAR shows locally and this is the first country to do like this. 2004 series of TOP GEAR was telecasted in 2005, it attracts the audience to the great extent. Then they came out with their own version. America This series includes high level action and excitement. Its full of action. It can be mentioned as adventures as well. This show was mainly made for car lovers. This featured super cars, challenges and stunts, reviews about cars and interviews of celebrities. United Kingdom On Sunday nights Top Gear  is first broadcast on BBC2  and repeated on the following Wednesday evening and again the following Saturday 16.0 Themes The rocknroll theme of top gear inspired the world because of the macho-ness it emphasized in the mentality of the audience. It was utter human psychology which the producers used to create the atmosphere. Women who watched the program loved it. It really created the connection of the car with human in a musical bond. 4/4 rock beat also was a heavy in sound system that has to beaded for the macho content. The drum track adds a bass and snare to have heavy sound effects. Further for masculine themes it adds a deep riff over the drums. It was amazing that when it was played audience quickly realized that it was the Top Gears soundtrack. The Allman Brothers Bands instrumental hit Jessica has been used as the theme song since 1977. The show used part of the original Allmans recording of the song until the late 1990s, later theyve changed it to cover versions According to the later requirements, and producers have searched for new themes according to the segments introduced. For an example, for the series 6, there were nominations for showing a drive sound, the final and last list of ten were voted for by write-in nominations on the  Top Gear  website, the top five has been selected, and then submitted them to the viewers to vote. The best one was selected by the audience. It actually took the Magazine format of the Production in to the Reality format. (Taking these points to the consideration and, weve noted the factor earlier. As per the television Industrial genre The Top Gear Show listed under The Magazine/ Documentary genre mixed up with the Reality formations.) Top Gear had a unique compilation of songs. Several songs have been released while the run of the particular show. These driving songs have been attracted many people. The factor should be taken into consideration. How the audience appreciated the program and the music. Its the marvel reality we find today, not the themes emerged through the era. But the artists who have received the fame because of the product.. Top gear. It was vice versa as well. This is the most amazing, wonderful gravity of this mediaà ¢Ã¢â€š ¬Ã‚ ¦.Television. 17.0 Set The Top Gear set totally looks masculine. The background made out of car body parts all attached together looks like a young boys toy. But a person could gather things from it and build up a car on his own. Such an environment to a program It is very creative, but the hidden factor is the approach of the designers. There are things or factors to be considered when creating such a set to a program. The motto of the show, the target audience, concept, the feel and the look, the subject matter of the product, etc For an example we can identify the tyres in the cool wall. What does the idea reflects. Even the seats made out of leather from car seats. The look and feel is a mans garage. Then to the target audience. Mainly males. So do the main set. It does reflect a racing track. The show is about cars, tracks, races are the firsthand feeling of the viewer. Throughout the show the viewer is bonded with the feeling of the show. This is a well planned set done by professionals. 18.0 Audience It is said and believed that the Top Gear is the most popular car enthusiasts show on the earth. According to the surveys done through variety of methods its said, the program is having minimum viewership of 350 million people around the world. Targeted Top Gear Audience is males because of the content of the product, but females are attracted to the show. Why is it? The very basic factor is women too love and like cars. Secondary factor is women too like adventure. Then comes the attraction of male presenters. 19.0 Activity of Scheduling These are the patterns of scheduling taken place in Major telecast in UK on BBC HD as well as BBC two. 20.0 Other Dominating Channels Following channels from world wide also telecasted this show such as Canada BBC, America BBC, BBC, Dave (Channel), Setanta Ireland, Nine Network, Netherland Veronica, Belgium Canvas, Sweden Kanal 9, Malaysia Media Prima, BBC Entertainment, TV Latin America, New Zealand 21.0 Comparisons between the Similar Shows Fifth Gear It is an early Motoring Television  magazine program in UK. Channel 5 showed it originally; in 2010 the 17th series was started. 22.0 Format 23 minutes was the initial running time for seven series of the program in the autumn of 2005 eighth series started with some amendments? It was in a format of 45 minutes, Then in the ninth series air time increased to one hour, the episodes consisted was thirteen. At the beginning of the seventeenth series they made another changeover by reducing the running time. It was a half hour slot canned to a twenty three minutes program. Several of  Top Gears  ex-presenters,  were hired by Channel 5 to present  Fifth Gear. Driven   Motoring Television program  launched  Ã‚  in 1998  by Channel 4, UK. The style was similar to top Gear.   But there were additional different type of components included as well. Driven 100 was such a feature. Three cars of the same class road tested in the segment. The criteria of the marks given to the cars associated with the qualities such as Practicality, Desirability and Cost of Ownership. Driven  was cancelled by Channel 4 in 2002. Vroom Vroom British entertainment program telecast in Granada media. The shows will run for one hour , and facilities a numerous mix of segments, from the  Vroom Vroom  test drive featuring (among other things)  tips for buying and selling cars and banger racing. Wheels This is a very well popular and established program in the India. This is on BBC World News India. The program was launched in 1994 and done in Delhi. The show went for a re-launch in2004.The program covers a vast area of cars and bike information and news. The product is holding an annual award ceremony as well. Its called Wheels Award. 23.0 Conclusion The conclusion of this report and findings would indicate the clear picture about the success and failure of the TOP GEAR in its history. Top Gear entered a world in which cars are not considered as mechanics anymore, but rather it is all about lifestyles. It is about going a road-trip, seeing great places in the world, fighting ever-madder challenges. Or, to put it  simply, it is about having exiting fun. Clarkson and his boys adventures have really given a great exiting experience showing a totally different world., including the very dangerous efforts like entering the North Pole in a specially-prepared Toyota Hilux.. By Branko Brkic Main photo: BBC 2 MPH Live featuring Clarkson, Hammond and May is currently on in Johannesburg

Evolution of Escalator and Elevator Advertising

Evolution of Escalator and Elevator Advertising In a noisy, media saturated and distracted consumer environment, the elevator and escalator advertisements ignites curiosity and fires demand for client brands through integrated alternative marketing technologies that authentically engage and truly influence consumers. It work in helping clients reach consumers, surprising and unconventional ways. The companies should take benefit of elevators by marketing their products and services. The elevator is always crowded with people, and these people may be one day will be a potential customers because of that advertisements. the elevator is transferring people every day. In some cases the transferring will continue 24/7 now in the 21st century the elevator advertisements is a successful tool for advertisement. In my opinion, its the most effective tool in the new century. Because in the recent days, most people espically the young people Dont like to read, watch the usuall advertisements and listen to radio advertisment. The elevator advertisements should be creative and attracting in the way that will take the people attention. In Saudi Arabia these kinds of advertisements are not popular. The elevator advertisements are not costly and actually it is a cost effective. In my opinion if use propably, it will make a reveloution in the advertisement world. A few numbers of researches has been conducted about this topic. The elevator advertisement is a powerful tool for attracting the people. Because they dont have any alternatives except looking to your advertisment. So there is no run away from getting the idea of your advertisment. Type of elevator advertisments: Outside door advertising Inside the elevator using brochoures or painting Outside (outdoor) media Inside (indoor) media Sounds (inside the elevator) On the elevator buttons (outside and inside) Creative and innovative advertisments (costly). Outside (door) We had put a media advertisments outside the elevator during the waiting time (period) for the elevator to come and transfer them. The survey shows that the majority of people are looking to the elevator advertisment and the media which we had put it there. The survey shows that the majority of people are looking to the elevator advertisment and the media which we had put it outside the elevator during the waiting time (period) for the elevator to come and transfer them. So their eyes are always looking to the elevator door. Therefore, why we cant use this powerful tool and in my opinion the most effective tool to market our products or services. (inside) The majority of people show that they get board in the period of transfering. So why cant we give them something interesting like a media with music inside the elevator. Or we make the elevator more interesting with colours and brochures. Also in a survey we put an avertisment for a famous product in the elevator for the sake of the research and we asked each one of the respondents wheather it got their attention or not. And 93% of them saw that advertisments. So there is no run away from seeing the advertisment. And when we put a small screen for the media, it shows that 98% of the sample responds to that. (Escalator advertising) The majority shows that the escalator advertising is very attractive and it attract the eyes. Types of escalator advertising: There are many creative types of the escalator advertising and the most attractive on are: Beside the escalator using a brochoures or any type of advertisments Between the esclators using painting or drowing On the escalator floor (steps) using a creative pictures on each one of the escalator steps Advertising using the media (TV) on the top of escalator in the way of going up or going down. Using the sound advertising between the way of transfering (it is not very effective) In the entrance and the exit of the essclator On the escalator handrails: (it enables advertisements, branding, and other decorative communication material to be easily applied to escalator handrails.) Also the escalator and the elevator are usually crowded and the riders are always changing, so your advertising will be for a different variety of people and different kinds of people with different ages and also with different classes. So you will market you products or services for all the types of the people using an affordable and powerful tool for getting the riders attentions. What Escalator Owners Gain: Increased revenue at marginal cost Utilization of previously unproductive structures Better communication with riders Enhanced location aesthetics and ambiance, leading to stronger customer relations and increased ridership Minimal involvement from escalator owner! What the Riders gain: Improved escalator appearance More interesting environments Source of â€Å"food for thought† Antimicrobial protection for handrails, giving riders a sense of comfort and limiting riders exposure to contagious disease What the Advertisers gain: Opportunity to capture public attention with new advertising platform Marketing avenue provides high-impression frequency Innovative ad placement to beat other marketing noise New mode of marketing to drive client â€Å"buzz† Long impression period as average rider is on escalator for 30 seconds Great medium for viral marketing (it enables advertisements, branding, and other decorative communication material to be easily applied to escalator handrails. Easily communicate with riders at shopping malls, transit systems and airports during average rides of 30 seconds.) Methodology: Sampling: 571 in the major cities of Saudi Arabia 197 In the western region (Jeddah, Makkah, Al Madinah and Al Taif) 123 in the middle region 106 in the eastern region 86 in the northern region 59 in the southern region The unit of analysis will be the people who are using the elevators and escalators regularly such as the people who are working in the shopping malls, airports, office building and hotels in the most crowded and busiest places. A questionair was used to collect the data from the respondents. The people who are going to take the left will be extracted by this Ideas and creativety. In the short time those advertisments will push them to read, see or listen to the advertising. Mostly the mirror in the elevator was catch the attention of the riders and they spent time for watching themselves.sometimes they will spent time watching the riders shows, looking to the floor screen in the elevator or seeing the people faces. It is the most effective for attracting the customers attention. Simply the riders are the stressed audience and they are surrounded by this media to entertain them. it is the key for a successful marketing. If used properly in the crowded elevators and escalator, it will be the most affordable and powerful tool for marketing you products or services. The most ideal locations for escalator and elevator advertisements (advertising): Transportation hubs, convention centers, offices buildings hosbitals, hotels, department stores, airports, sports arenas, shopping malls and more. train stations, shopping centres It is innovative and creative It is the best alternatives of other marketing strategies. Escalator Steps enables advertising, branding, and other decorative communication material to be easily applied to existing escalator steps. Easily communicate with customers in high density locations using this high impact medium. It is an innovative media solution. Why Advertising on Escalators? Benefits to Advertisers using Escalator Step Advertising Multi-Impact Impression Usage of Steps Escalator graphics will result in a high impact rate to pedestrians. Pedestrians will see as many as 50 steps as they ride escalators for over 30 seconds. Unrestricted Message Space Aap!Global can tailor installation of graphic to popular escalator step models providing advertisers with large, high impact advertising spaces. High Impact Influence point of purchase shoppers escalator step graphics do not compete with traditional media and capture audience attention before entering points of purchase. Targeted Escalator are usually located at points of purchase. Easy to Use Aap!Steps fit easily in existing properties with minimal owner involvement. Non-Traditional Aap!Steps invites non traditional firms to place adverts in the out-of-home segment It is enjoyable up close or from a distance Benefits to Properties Aap!Step is a unique, dynamic, scrolling advertising display which provides a source of incremental non-rental revenue while aesthetically enhancing and modernizing a property. Companies can now put their advertisements in the hands of millions of economically active customers during average 30 second escalator rides. Escalator Handrail Advertising provides advertisers with an extremely effective new media, property owners with an additional revenue stream or branding opportunity and escalator riders with an engaging handrail that improves safety and comfort. The intelligent use of the elevators and taking benefits of the empty spaces. Your advertisments will achieve your goals. Some of the ads are boring but these kinds of ads are different from others. It is not boring Property owners: Property owners have the opportunity to utilise Escalator or Elevator Media to generate new revenues from advertising sales, or as an effective way to increase internal branding or communications with escalator riders. As a new revenue stream: Escalated Advertising, via selling Escalator or Elevator Media to advertisers, offers property groups the opportunity to generate substantial advertising revenue with no risk. Advantages to Property owners In addition to making existing structures profitable, Escalator or the elevator Media, enhances the appearance, location aesthetics and also improves rider safety and comfort. For the companies which are always looking for highly effective and fresh media opportunities. Escalator and elevator Advertising provides a unique solution. the Creative looks on the elevator and escalator will really grabs peoples attention Escalator and elevator Advertising dominates the environment, providing cut through even in a cluttered shopping centre. Reasons Escalator Handrail Media is a first choice for advertisers. Escalator Handrail Media offers significant advantages over traditional outdoor advertising. Benefits include: 30 seconds exposure to a captive audience Frequently reach mass audiences at targeted locations 76% unprompted advertising recall 30 meters of advertising that surrounds the consumer Hands on advertising which is often unavoidable Close to the point of purchase Escalator and elevator advertising are perfect for: Increasing sales Increasing foot traffic Increasing brand exposure Launching a new brand Building brand image Reinforcing other media at prime locations Directing escalator traffic flow What ever an advertisers goals Escalator and elevator advertising will help to achieve them. Escalator and elevator advertising is the perfect compliment to TV, Print and Radio, and is a must in any out of home campaign. It is fun and easy way to communicate, it can be used for branding, advertising or decoration. Limitation: There was a lack of information on this topic due to the fact that not much research as conducted on the elevator and escalator advertising. Hence secondary type sources did not produce very precise information on this matter. Therefore, primary data acquisition methodologies like questionnaires and interviews had to be used in order to acquire the desired information in order to satisfy the research objectives. Although the ambient media sector is starting to grow up and move away from the stunts that used to dominate, there are still a number of agencies with an eye for a great gimmick. Describes a number of outdoor innovations and explains that as consumers become more used to seeing advertising while they are out and about, outdoor companies are increasingly looking for opportunities to speak to the public when they least expect it. Comments on new technology such as digital escalator panels and elevator advertising. these new developments are only really working for entertainment brands at the moment. that are easier, quicker and cheaper to update, can be shared between more brands, offer flexibility in the messages that can be displayed and are by their nature more eye-catching. Esclator advertising allows extremely high visibility advertising in prime throughput locations enabling you to target shoppers, commuters, families and business people. It is a brand new opportunity. Elevator: you can put a screen with a security camera to monitor what is going on in the elevator Now there is a new media opportunity, it is a dynamic new media that reaches the audience that always in demands. This media that teaches, moves and uniquely interact with its audience. It is an interactive, impactful and informative communication Saudi Arabia community likes to explore and find the new things, the majority of the people there are economically active. It is a rich country and these kinds of advertising will be an opportunity for the companies which are looking for increasing their sales and marketing their products or services. You can put the advertising in the high traffic locations.

Essay --

Black Robe" is a 1991 movie starring Lothaire Bluteau, Aden Young and Sandrine Holt. It was directed by Bruce Beresford and adapted from Brian Moore's 1985 novel of the same name. It was produced by a â€Å"Joint Film Production of Australia and Canada†. The movie lasts about one hour and forty-one minutes. The movie was named "Best Canadian Film" at the 12th Annual Genie Awards, with August Schellenberg also taking home the "Best Supporting Actor" trophy. (Epinions, 2004) The movie revolves around a 1632 French missionary, Father LaForgue (Lothaire Bluteau) or Black Robe as the Indians referred to him. He traveled to North America to attempt to â€Å"save the savages on the new land†. His mission leads him to a Canadian settlement and an Algonquin tribe. There he is first introduced into the Indian religion, culture, and practices. This is also where his first major shock occurs, when he encounters a Frenchman, Daniel (Aden Young), having sex with the Algonquin chief's daughter, Annuka(Sandrine Holt). Shortly after, Father LaForgue decides to accompany a small group of Algonquin Indians on a...

Writing For An Audience :: Business Letters

To Whom It May Concern: Our company is on of the largest technology firm in the market place as of today. We successfully deliver leading technology to all our clients all over the world, and we will continue to strive to be the most innovated firm out there. For the past 10 years we have been focusing on achieving the best results for companies applications, by hiring only the cutting edge programmers in the field today. Since we keep growing because of all our clients’ dedication to our company we are looking for a new home. So on November 14, 2007 we will be moving our company to a new location which will better suit our needs to continue giving exceptional service to our devoted clients. Once this move is complete we will have a more enforced department were our developers our working on bring you better widget applications. For many of you may not know what we our developing here our widgets will provide you quick access to Internet sites, desktop utilities such as note pad, to do list, calendar s, clocks, weather, and task managements. Other such utilities are media players, web cams, games, and desktop animations. We also develop tools to monitor system resources, and application launchers. Beginning in our first quarter of the New Year we will be expanding our widget application department. What this will mean to you is more advanced application, greater more precise web tools, and more bandwidth for web applications. We will be more advanced than ever and this will only complement your companies over all performance. Were this will help your company that we our expanding our bandwidth by 46 % where this will give your web applications far more stability and far less lag time. You will start seeing these advancements within late January, and far more advanced services in the early part of the 2nd quarter. So we here at our company are very excited about our new advancements, and we hope you are to. With in the ending weeks of October there will be some negative effects in our widget developing there will be some delay in the production we bring to you. As part of our great move we will soon have to break down many of our servers that our programmers use on a daily basi s. Unfortunately this will have an ill affect to you our clients, as you already know this slight set back is only going to make as a much more solid programming environment.

Arguments For and Against a Smoking Ban Essay -- Tobacco Cigarettes Pa

Tobacco is one of the most widely-used recreational drugs in the world; mainly in the form of cigarettes, but also in cigars and pipes, and in combination with cannabis and marijuana in 'joints'. Although most countries put age restrictions on its use, over a billion adults smoke tobacco legally every day, and supplying this demand is big business. As well as having serious health consequences for smokers themselves, the pollution of other people's atmospheres with cigarette smoke also makes this an environmental issue. Attitudes have changed rapidly over the past twenty years. In the developed world, public opinion has shifted against smoking. By the 1990s, the sheer weight of evidence had forced major tobacco companies to admit that their products are both harmful and addictive. Many governments have substantially increased taxes on tobacco in order to discourage smoking, and often to alleviate the economic costs of smoking-related illness. However, while smoking has declined amongst some groups, it has increased amongst others - particularly young women. Meanwhile restrictions on the industry in the developed world have seen a new emphasis on developing nations, and new markets. Key questions for this debate are: Is it the proper role of government to legislate to protect citizens from the harmful effects of their own lifestyle decisions? Does tobacco advertising increase tobacco consumption? Do health warnings, however much of the cigarette packet they cover, reduce consumption? What would be the effects of banning smoking in all public places, or even completely? AGAINST THE SMOKING BAN 1) While a government has a resp... ...ed to smokers themselves. So-called 'passive smoking' is becoming an important issue: in a smoke-filled environment, non-smokers are also exposed to the risks associated with tobacco. Research suggests that partners of smokers have an increased chance of developing lung cancer, even if they do not use tobacco products. Beyond the health risks, smoke can also be extremely unpleasant in public spaces, in the workplace or in bars and restaurants. Smokers are therefore causing discomfort - as well as actual harm - to others. On top of the harm cause to the smokers themselves, this is surely enough reason to ban smoking. 6) At the very least there should be a ban on all tobacco advertising and even more prominent and graphic health warnings on cigarette packets to deter young people, in particular, from starting to smoke.

Network Case Study Essay

1. Which of the following is true about a TCP/IP network? A) The network uses only standards defined in TCP/IP RFCs. 2. Which of the following terms is not a common synonym for TCP/IP model? (Choose two answers.) D) TCP/IP mapping and C) Ethernet 3. Think generically about the idea of a networking standard, ignoring any particular standard or standards group. Which of the following is typically true of a standard? (Choose two answers.) B) It exists as a deployed network device, which people can visit on the Internet. C) It has been passed through some form of review and approval or certification process. 4. Contrast an international standard as compared to a de facto standard. (Choose two answers.) B) International standard documents have been reviewed more thoroughly. D) International standards typically mean that the standards group has been authorized by many countries to create standards that apply to multiple countries. 5. Which of the following are true about the commonly used version of the TCP/IP model as shown in this chapter? (Choose two answers.) C) The physical layer sits just below the data link layer. D). The network layer sits in the middle of the five layers. 6. The TCP/IP model refers to standards other than those the IETF defines in RFCs. Which of these standards groups is typically the source of external LAN standards? (Choose two answers.) A) ITU B) IEEE 7. Which of the following is not a typical reason for a group of ten companies to start a vendor group, for the purpose of pushing a new networking technology? C) To improve the chances that the technology will be standardized 8. The TCP/IP and OSI models have some obvious differences, like the number of layers. Think about the more commonly used version of the TCP/IP model discussed in this chapter, and then think about how to talk about TCP/IP using OSI terms. Which of the following is a correctly phrased statement for how to use OSI terminology? B) IP is a network layer protocol. 9. Historically, which of the following models were the earliest models used in corporate networks? A) Vendor models 10. Which of the following statements is true when comparing the OSI and the TCP/IP mode l as defined in RFC 1122? B) The lower four layers of TCP/IP define the same kinds of functions as the matching layer numbers from OSI. 11. A network engineer connects two PCs (PC1 and PC2) using Ethernet NICs and an Ethernet cable that has copper wires inside. The two PCs communicate successfully. Which of  the following happens when PC1 sends bits to PC2? D)PC1 converts the bits to sound waves, and the NIC uses an A/D converter to send the data over the cable. 12. A TCP/IP network includes an Ethernet LAN with 10 PCs uses a LAN switch. PC1 sends data intended for an app running on PC2. Which of the following mechanisms does Ethernet define so that PC2 receives and processes the data? A)The Ethernet header lists PC2’s MAC address so that PC2 will realize that the data is meant for PC2. 13. Two network pros are having a conversation about some issues in a network. They discuss some issues related to how PPP forwards data, so they happen to be discussing the data structure that includes the PPP header and trailer. Which of the following terms do they use? B) Packet 14. Which of the following are true facts about IP addresses? (Choose two answers.) C) Are listed in the data-link trailer D) Used by routers to make a forwarding decision 15. Which of the following answers is true about Ethernet MAC addresses? A) 48 bits in length C) Are listed in the data-link trailer 16. Which of the following statements is true comparing LANs and WANs? (Choose two answers.) A) LANs generally connect devices that are nearer to each other, compared to WANs. D) LANs are purchased, and WANs are leased. 17. Which of the following answers list true facts about the data link layer of TCP/IP? (Choose two answers.) B) Two TCP/IP data-link protocols are Ethernet and PPP. C) Data-link protocols define addresses that identify devices connected to the underlying physical link. 18. Which of the following answers list true facts about the network layer of TCP/IP? (Choose two answers.) B) The two primary protocols are TCP and IP. C) IP provides logical addressing and routing ser vices 19. Which of the following answers lists true facts about the transport layer of TCP/IP? B) The two primary protocol options are TCP and IP. C) TCP provides error recovery services to application layer protocols that use TCP. 20. A PC user opens a web browser and sends a request to a web server to load a new web page. Three routers forward the data as it passes from client to server. Consider the data plus all headers and trailers that go from the web client to the web server. Which of the following headers go all the way from the web client to the web server? (Choose three answers.) A)Data-link header B) Network layer header C) Transport layer header